What if there were no reviews?
Read Ken Davenports Blog to find out!When coming up with your marketing strategy, imagine that the newspapers and magazines and didhelikeit.coms have been destroyed. Imagine that there is no holding out for a big boost when the papers say that your play is the next best thing since sliced Cats.
Imagine that you'd have to rely solely on the strength of your product and what the people say about it.
You can't control the reviews. So don't count on them.
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